From time to time Smart Family Tips will feature an organization that is a “Do-Gooder”: a group that works to help both people and the environment. The Do-Gooders may be companies, nonprofits, or any organized group that focuses its efforts on making the world a better place.

The Soft Landing was created by Alicia Voorhies, a “recently retired” RN who began by looking for non-toxic feeding items for her own three children and her nephews. What started as research turned into a great business that provides an array of 100% BPA, PVC and Phthalate-free products from over 45 manufacturers. As the company has grown, the product line and the website have expanded. In addition to the comprehensive line of products for babies and kids, The Soft Landing now carries non-toxic lunch products and water bottles for grown-ups as well as safe gear for pets.

Alicia runs an informative blog that highlights the ongoing research she’s conducting. The blog also provides updates on issues related to chemicals and product safety. You can find her on Twitter and Facebook as well.

I’ve bought several products from The Soft Landing over the years and have been extremely pleased with all of them. We bought The Safe Sippy last year and my girls really like them.

I’d like to point out that I’m not receiving any compensation from The Soft Landing for this post. I genuinely like their products and the effort Alicia puts forth to ensure that each item they sell is truly safe for kids (and grown-ups and pets).