From time to time SmartFamilyTips will feature an organization that is a “Do-Gooder”: a group that works to help both people and the environment. The Do-Gooders may be companies, nonprofits, or any organized group that focuses its efforts on making the world a better place.

WE ADD UP is fighting global warming one person and one t-shirt at a time. Their innovative idea has landed them in the Top 10 Green Businesses of the Year at Co-op America’s 2008 awards. How do they do it? According to their website:

WE ADD UP is a global campaign using organic cotton t-shirts that literally “counts you in” in the fight against global warming. Every shirt is printed by hand with a unique number. YOUR number represents your place in the sequential global count of all the people who are taking steps to help stop climate change. As the count grows, we demonstrate to the world that “WE ADD UP.” On the back of each shirt is a word or phrase that describes an action almost anyone can take to reduce their carbon footprint – the contribution their lifestyle makes to greenhouse gases – such as, Unplug, Lights Off, Carpool, Hybrid, Bike, Buy Local, and 18 others. You choose which action you are committed to doing and get counted in. No one can do everything. Everyone can do something. And, WE ADD UP.

Our goal is to get millions of people around the world counted in and committed to helping stop global warming. With our combined effort, we can create a healthy, thriving world for generations to come. So, get counted in. Because you + everyone else = change.

I’ve had a great time looking around their site. The shirts are really cool. I’m trying to figure out which action I want to choose. The kids’ shirts are among my favorites.

WE ADD UP donates 1% of sales or 10% of profits (whichever is greater) to climate causes. They are also Co-op America Approved. In addition to standard sales, WE ADD UP offers fundraising for school groups and non-profits. A worthy cause; serious do-gooder.